SOME THOUGHTS ON ORANGE
Usually I don’t have a lot to say about orange. And certainly my football strap starts twanging hollow as soon as I have played out my two basic one-liners:
‘Wouldn’t two balls solve the whole problem?’
‘If two teams can’t get it together to share, what hope is there for the bleeding billion different teams that make up this planet?’
It would be easy to smirk my way through some smart-ass facts like orange being the colour of the sex ’n’ spleen chakra, or that orange was considered by Goethe as the colour of the rough and uneducated, or that orange is the favourite colour of everybody’s favourite god of wine ’n’ bonking, Bacchus.
I could even dwell on the irony of orange — despite advertising’s Golden Rule: ‘Never Use Orange’ — becoming a marketing phenomena where seemingly everything that is now currently being sold in this country, from condoms to contact lenses, is orange.
But actually I’ve been getting into the spirit of things and now when those orange guys score, I even catch myself jumping to my feet as if an industrious fart of mine has suddenly harnessed the secrets of rocket science. So out of respect, I choose to discuss the aesthetics of football. It is such a purty sport after all…
For instance, when the mass psychosis surrounding the game gets too much for my weak and dicky ticker, I let my eyes glaze over and randomly follow the lil’ orange blobs darting about the green field until the sport takes on the vibe of fireflies darting about in a kid’s glass jar (or flames randomly darting about in a campfire…). It is all so very relaxing and probably similar in effect to staring into an orange hypno-pinwheel and getting very, very sleepy.
But before I get too lost in these visual games and a dull-voice inside my mind starts chanting ‘Must… Buy… Orange… Products… Must… Buy… Orange… Products’, I redirect my focus to take in the equally pleasing rhythmics of relaxation to be found within the stadium crowd scenes. The texture reminds me of those scrambly computer-generated pictures that you stare at until a 3D image pops out at you. And yes, invariably out of the sea of distorted orange comes a freaking huge orange clog to kick me upside the ass and onto my feet again and thereby forcing me — albeit happily — to start the whole process again of trying to regain my preferred state of freestyle floating.
But I wouldn’t dare to come across all flaky like psychic spoon-bender Uri Geller who has spent a lot of energy trying to convince people that if enough fans of a particular team focus on an orange dot placed on their TV screen, the resulting convergence of cosmic energies will lead to certain victory for your team… I’m no jock pundit, but that sort of stuff doesn’t strike me as very sporting.
But whatever. Off to the stamkroeg.
Tags: Amsterdam, Branding, Entertainment, Events
I liked the bit about the industrious fart.
maar boeddhisten dragen ook oranje! En Vincent van Gogh had er ook een aardige theorie over! By the way; have you seen the orange in your living room?! X
I still like the bit about the industrious fart.