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<channel>
	<title>Steve Korver &#187; Advertising</title>
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	<link>http://www.stevekorver.com</link>
	<description>The man, the myth, the legend and more</description>
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		<title>‘BLACK PETER’ MAY OR MAY NOT BE RACISM… BUT ST. NICK IS DEFINITELY SATAN</title>
		<link>http://www.stevekorver.com/2011/12/%e2%80%98black-peter%e2%80%99-may-or-may-not-be-racism%e2%80%a6-but-st-nick-is-definitely-satan/</link>
		<comments>http://www.stevekorver.com/2011/12/%e2%80%98black-peter%e2%80%99-may-or-may-not-be-racism%e2%80%a6-but-st-nick-is-definitely-satan/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 12:22:31 +0000</pubDate>
		<dc:creator>stevekor</dc:creator>
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		<category><![CDATA[Events]]></category>
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		<guid isPermaLink="false">http://www.stevekorver.com/?p=2759</guid>
		<description><![CDATA[
[Spoiler alert: Not recommended reading for those who believe in Santa Claus.]
Each year in the Netherlands during the Christmas season, the tone around the debate on whether Zwarte Piet (‘Black Peter’) is a form of racism gets darker. This year, the discourse was further inflamed by the rather violent arrest of ten protesters with ‘Black [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-2765" title="502986-041824589f351cbf1e0a6def37978f16" src="http://www.stevekorver.com/wp-content/uploads/2011/12/502986-041824589f351cbf1e0a6def37978f16.jpg" alt="502986-041824589f351cbf1e0a6def37978f16" width="350" height="269" /></p>
<p><em>[Spoiler alert: Not recommended reading for those who believe in Santa Claus.]</em></p>
<p>Each year in the Netherlands during the Christmas season, the tone around the debate on whether <em>Zwarte Piet</em> (‘<a href="http://en.wikipedia.org/wiki/Zwarte_Piet" target="_blank">Black Peter</a>’) is a form of racism gets darker. This year, the discourse was further inflamed by the rather <a href="http://www.dutchnews.nl/features/2011/11/antizwarte_piet_activists_arre.php" target="_blank">violent arrest of ten protesters with ‘Black Peter is Racism’ t-shirts</a> and the news that the Dutch-Canadian community in Vancouver decided to no longer allow Black Peters in their annual <em>Sinterklaas</em> (St Nicolas) procession. Meanwhile many of the Dutch-Dutch just get increasingly defensive as they treat such talk as a threat against their culture.</p>
<p>For the outsider, it remains a <a href="http://www.esquire.com/features/ESQ1202-DEC_SEDARIS" target="_blank">curious tradition</a>: countless Dutch adults putting on black face, smearing on red, red lipstick, popping on a wig of kinky hair and adorning their ears with large golden hoops – and doing all this without any sense of malice. Then they hit the streets like a pack of highly caffeinated Al Jolsons to help St. Nick distribute sweets to children.  Years ago, a visiting friend and I came across such a posse. I was long used to it, but my friend’s jaw hit the ground in disbelief – and this is a man who has witnessed much weirdness worldwide. ‘What is this minstrel madness?!?’ he asked flabbergasted. (Not long after while in Russia our roles were reversed in a strange and convoluted way when we were waiting at a backwoods train station and some skinheads came to confront my friend about the colour of his skin. He stayed cool and dealt with the situation. I just stood there. Totally flabbergasted.)</p>
<p>Local Dutch cultural history only goes so far in giving my friend a reasonable explanation behind the Black Peter tradition.<span id="more-2759"></span> Once upon a pagan time, this was slaughter season when meat was both stored for the long winter and sacrificed to Odin – the Germanic God of War, Sea and Hunt. It became a celebration of life and done, one assumes, with lots of blood and bonking. So when the Church came to town to wimpify the whole process, they decided the party should be rebranded around Saint Nicholas, patron saint of children and whose birthday conveniently fell on 6 December.</p>
<p>The Dutch were forced to repress their natural urges for communal butchery by aggressively baking huge mounds of animal-shaped cookies and chewing on marrow-textured marzipan. Later <em>Sinterklaas</em> mutated further by going to America with the settlers, eventually getting drawled out to become Santa Claus and having his special day shifted to 25 December to compensate for Jesus’s failing of character when it came to the spirit of gross revenue. Then in 1931, that darkest of beverages, Coca Cola, produced an <a href="http://www.thecoca-colacompany.com/heritage/cokelore_santa.html" target="_blank">advertising campaign</a> that gave Santa his current look.</p>
<p><img class="alignleft size-full wp-image-2771" title="1093_wx8f5enf2cr" src="http://www.stevekorver.com/wp-content/uploads/2011/12/1093_wx8f5enf2cr.jpg" alt="1093_wx8f5enf2cr" width="481" height="320" />Meanwhile here in the Old World, St Nick with his white beard, bishop’s robes and ridged staff remains every Dutch kid’s favourite uncle, playing the good cop by controlling the distribution of sweets. Meanwhile, his assisting and equally beloved bad cop Black Peters represent the threat to the naughty kids. The blackened faces are explained away as resulting from Black Peter’s assigned job of delivering the sweets to the awaiting shoes via that dirtiest of orifices, the chimney. (But of course this does not explain Black Peter’s exaggerated lips, kinky hair, golden-hooped earrings and, often enough, Surinamese accent.) Another rationalisation has the tradition going back to when darkness represented evil; that Black Peter is actually the conquered devil, and that his colour and joy of mischief are the only leftovers of an evil beaten out of him by St. Nick. Either way – may it be through soot or sin – blackness tends to cling. As does St. Nick during the rest of the year as the official patron saint of not only Amsterdam itself, but also other favourites of Odin such as merchants, prostitutes, thieves and sailors (who, interestingly, paid tribute to their saint for centuries by using the term ‘doing the St. Nicholas’ as slang for intercourse).</p>
<p>The historical Nicholas is not precisely traceable. He is likely a mixture of many Nicholi. One of them, Nicholas of Cusa (1401-64), was eventually disowned by the Catholic Church for promoting the idea that all of the world’s gods were actually the same and therefore all deserving of equal respect. And in many ways Odin and St Nick are still the same: Odin not only shares the same followers as St Nick, but also rides the same kind of white horse and, in some stories, has some dark sidekicks chained to him&#8230; So with such similarities it’s easy to assume that St. Nick is simply Odin cross-dressed as a bishop. And in turn, Odin is the devil – or so said the Church when they came to town. But as long as Satan continues to bring joy to the hearts of millions of kiddies each year, I’m pretty alright with it.</p>
<p>As for the Black Peter phenomena – a tradition that was only formalised during the last half of the 19th century… That just stays weird. And anything weird should be confronted. I’m just brainstorming here, but would it help if next year Black Peter was rebranded as a Jew? Or perhaps as a Canadian?</p>
<p>The debate will undoubtedly continue…</p>
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		<title>328 stories, 10 bios</title>
		<link>http://www.stevekorver.com/2011/05/328-stories-10-bios/</link>
		<comments>http://www.stevekorver.com/2011/05/328-stories-10-bios/#comments</comments>
		<pubDate>Tue, 24 May 2011 12:35:16 +0000</pubDate>
		<dc:creator>stevekor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<category><![CDATA[Film]]></category>

		<guid isPermaLink="false">http://www.stevekorver.com/?p=2608</guid>
		<description><![CDATA[
328 Stories is a production house for some of the more happening film-makers in the Netherlands and beyond. They aim to produce 328 stories every year. I helped out by writing 10. Check out their website, click on a ‘storyteller’ and then scroll over their name. There’s a pop-up in which I tried to tell the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-2609" title="328logo" src="http://www.stevekorver.com/wp-content/uploads/2011/05/328logo.png" alt="328logo" width="126" height="200" /></p>
<p><strong><a href="http://328stories.com/" target="_blank">328 Stories</a></strong> is a production house for some of the more happening film-makers in the Netherlands and beyond. They aim to produce 328 stories every year. I helped out by writing 10. Check out their <a href="http://328stories.com/storytellers/5/andreas-pasvantis" target="_blank">website</a>, click on a ‘storyteller’ and then scroll over their name. There’s a pop-up in which I tried to tell the storyteller&#8217;s story in less than 90 words. It was a fun gig. It  also reminded me that there are still <em>many, many, many</em> stories out there. So listen people: let&#8217;s go out there and nail them!</p>
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		<title>World&#8217;s biggest kroket</title>
		<link>http://www.stevekorver.com/2011/04/worlds-biggest-kroket/</link>
		<comments>http://www.stevekorver.com/2011/04/worlds-biggest-kroket/#comments</comments>
		<pubDate>Sun, 03 Apr 2011 11:45:15 +0000</pubDate>
		<dc:creator>stevekor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<guid isPermaLink="false">http://www.stevekorver.com/?p=2491</guid>
		<description><![CDATA[ 
My friends, the brothers Marijn en Michiel Slager of Zeeuwse monster rock band Nuff Said, just posted their above video report (in Dutch) from the ‘world’s biggest kroket’ event that took place in Amsterdam in October 2007. I was also reporting from this special day in grease history. I recall being as excited as Kermit [...]]]></description>
			<content:encoded><![CDATA[<p> <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="390" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/EaDhqArx-uw?fs=1&amp;hl=nl_NL&amp;rel=0" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="390" src="http://www.youtube.com/v/EaDhqArx-uw?fs=1&amp;hl=nl_NL&amp;rel=0" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>My friends, the brothers Marijn en Michiel Slager of Zeeuwse monster rock band <a href=" http://www.nuffsaid.nl/" target="_blank">Nuff Said</a>, just posted their above video report (in Dutch) from the ‘world’s biggest <em>kroket</em>’ event that took place in Amsterdam in October 2007. I was also reporting from this special day in grease history. I recall being as excited as Kermit the Frog when he <a href="http://www.youtube.com/watch?v=uWE3uF9u9-g&amp;feature=related" target="_blank">reported live from the scene</a> of Humpty Dumpty’s nasty fall. Now thanks to the Slager Brothers, I can relive those happy, but mixed, memories. I pasted my own report here:</p>
<p><strong>SUPER SIZE KROKET<br />
</strong><strong>A marketing sham. But at least it was a freebie feast.<br />
</strong><em>Amsterdam Weekly, 1 November 2007<br />
</em>By Steve Korver</p>
<p>‘<em>Kom op, met die grootste kroket,</em>’ says a 10-year-old boy, pretty much summing up the anticipation felt on Rembrandtplein last Saturday, before the <em>kroket </em>manufacturers <a href="http://www.vandobben.nl" target="_blank">Van Dobben</a> presented their much-hyped ‘world’s biggest <em>kroket</em>’ — a 250 kilogram, one-and-half-metre long and half-metre thick hunk of deep-fried meat-and-potato goo, which required a bubbling bath of 1,200 litres of oil to bring its shell to maximum crustiness.</p>
<p>A talking head from the company explains over the microphone about how they wanted — with the help of an advertising agency — to do something <em>ludieks</em>, and give something back to Amsterdam. ‘After all, they’ve taken away most of our <em><a href="http://www.allesoveramsterdammertjes.nl/" target="_blank">amsterdammertjes</a></em>.’ So, Van Dobben decided, as compensation for the loss of these iconic parking poles, to give the world its biggest <em>kroket </em>ever. It makes perfect sense really.</p>
<p>As the crowd grows restless, personnel are handing out — for ‘<em>gratis, eh</em>’ — regular-sized <em>kroketten</em>, not only of  the standard beef ragout version, but also ones stuffed with haring, beer, apple pie or pea soup (the ‘<em>snertkroket</em>’ as one onlooker described it). All of these versions had been submitted to public scrutiny in an online vote during the past month, to decide which of the fillings would form the stuffing of the elephantine version.</p>
<p>As the <em>volkszanger </em>Dries Roelvink takes the stage, a thick Amsterdam accent rises from the crowd to note how <a href="http://www.youtube.com/watch?v=oNqsPCQiTkE" target="_blank">the overtly tanned Roelvink</a> is the perfect poster boy for this event: ‘<em>Hij ziet er uit als een doorgebakken kroket!</em>’</p>
<p>Roelvink was the ambassador for the idea that the world’s biggest <em>kroket </em>should have the pea-soup filling. When Petra Boots, the editor of <em>Weekend </em>who’s presenting on stage, makes a joke about how it would have been more fitting for him to have represented the beer <em>kroket</em>, he answers: ‘Well you’ve obviously never seen me in my yellow swimming trunks.’ The crowd exchanges looks of deep confusion: <em>‘</em>What the hell does <em>that </em>mean?’</p>
<p>Finally the big moment arrives, as the monster <em>kroket </em>— supposedly filled with the vote-winning standard beef ragout — gets rolled up the red carpet, accompanied by a meatball shaped security guard with a handlebar moustache. The crowd presses in with cameras over their heads, so they can have a good look. Another chunky Amsterdam accent enquires: ‘What’s going on? Do they think a naked lady is going to pop out of there?’</p>
<p>It’s a mob. Kids start breaking out in tears. A mother starts to panic and call out for her ‘Luukje!’ The woman behind the microphone tries to keep the mood light: ‘There’s a kid under the <em>kroket</em>!’ The mother is not amused. More children start crying. And is that a fight breaking out in the corner?</p>
<p>Finally, the crowd thins enough for less aggressive folk to come in close for a gander. It’s big alright. The size of a human hotdog. But it’s also a big disappointment. Only a few people actually taste it and for good reason, it seems: the crust/ragout ratio is obviously out of whack — it’s pretty much the same thickness as a normal <em>kroket</em>, and the filling is obviously more potato than ragout.</p>
<p>When asked what’s going to happen with the <em>kroket </em>now the display is over, a man in a Van Dobben uniform answers: ‘I guess it’ll go in the recycling bin.’</p>
<p>But the crowd seems satisfied. Only one small group, out to give grease yet more of a chance, decides to head up the road to eat shrimp <em>kroketten </em>at <a href="http://www.patisserieholtkamp.nl/nl-NL/holtkamp-croquet" target="_blank">Holtkamp</a> on Vijzelstraat. Sometimes it’s just worth it paying the extra.</p>
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		<title>Bad Buzz/Lost in the Space Age</title>
		<link>http://www.stevekorver.com/2010/10/bad-buzzlost-in-the-space-age/</link>
		<comments>http://www.stevekorver.com/2010/10/bad-buzzlost-in-the-space-age/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 13:16:47 +0000</pubDate>
		<dc:creator>stevekor</dc:creator>
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		<category><![CDATA[Yuri Gagarin]]></category>

		<guid isPermaLink="false">http://www.stevekorver.com/?p=2389</guid>
		<description><![CDATA[
My old friends the Anacondas have just released their third album of post-surf tunes: Bad Buzz/Lost in the Space Age. It comes with a story. After they recorded it a year or so ago, they asked me to help turn it into a ‘concept’ album. Since making a ‘concept’ album out of something that’s already [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-2393" title="Unfold_Vol01_05_ANACONDA_re" src="http://www.stevekorver.com/wp-content/uploads/2010/10/Unfold_Vol01_05_ANACONDA_re5.jpg" alt="Unfold_Vol01_05_ANACONDA_re" width="500" height="572" /></p>
<p>My old friends the <a href="http://www.anacondas.nl" target="_blank"><strong>Anacondas</strong></a> have just released their third album of post-surf tunes: <em><strong>Bad Buzz/Lost in the Space Age</strong></em>. It comes with a story. After they recorded it a year or so ago, they asked me to help turn it into a ‘concept’ album. Since making a ‘concept’ album out of something that’s already recorded seemed pretty high-‘concept’ in itself, I naturally said yes. And anyway, I always do like a <a href="http://www.stevekorver.com/writing/various/music-for-imaginary-films/" target="_blank">nice ‘concept’</a>. And it’s really quite amazing what some liner notes, visuals and overdubs can do when it comes to fleshing out <strong>the ‘conceptual’</strong>.</p>
<p>The album’s ‘concept’ is really quite simple &#8212; like any good ‘concept’. It begins with the anger we all share: that the shiny space age we were promised never actually showed up (Where are our jetpacks? Where are our slow food pill packs? Who can we lynch?). Now try to imagine how pissed off and bitter a jaded and washed up astronaut would be. Of course: he would be <em>really,</em> <em>really</em> pissed off and bitter. And so Bad Buzz as a ‘concept’ was born. And from there we only told the absolute truth. And as Bad Buzz, I was given the opportunity to rant anti-hippie poetry while wandering the deserts high on <a href="http://en.wikipedia.org/wiki/Tang_(drink)" target="_blank">Tang</a> crystals, and sound like a psychobilly singer from Pluto (the <a href="http://news.bbc.co.uk/2/hi/5282440.stm" target="_blank">non-planet</a>) while grunting out the tale of a hotrod rocket race between Major Tom and Barbarella. And for these experiences I would like to say: Thanks fellas! But yes, it’s now best for all parties if they return to their instrumental ways.</p>
<p>The <strong>release party</strong> is at Amsterdam’s <a href="http://www.paradiso.nl" target="_blank">Paradiso</a> on November 6. Oh, and the coolest thing: this album is also available in vinyl. Now there’s a ‘concept’! And a big thanks to <a href="http://www.unfoldamsterdam.nl" target="_blank"><strong>Unfold</strong></a> for indulging the above advertorial. Maybe next time they’ll actually get paid &#8212; yet another ‘concept’.</p>
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		<title>&#8216;I have to try to tell it well.&#8217;</title>
		<link>http://www.stevekorver.com/2010/06/i-have-to-try-to-tell-it-well/</link>
		<comments>http://www.stevekorver.com/2010/06/i-have-to-try-to-tell-it-well/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 14:16:29 +0000</pubDate>
		<dc:creator>stevekor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<guid isPermaLink="false">http://www.stevekorver.com/?p=2209</guid>
		<description><![CDATA[
Dutch election campaign advert (Dutch only) from 1966 featuring the late Hans van Mierlo. Not only does it have a great last sentence but it also features  Amsterdam playing a rainy, melancholic side roll&#8230; Now stay tuned for today&#8217;s election results.
]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="385" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/wxO2hIoScpE&amp;hl=en_GB&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="385" src="http://www.youtube.com/v/wxO2hIoScpE&amp;hl=en_GB&amp;fs=1&amp;" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Dutch election campaign advert (Dutch only) from 1966 featuring the late <a href="http://en.wikipedia.org/wiki/Hans_van_Mierlo" target="_blank">Hans van Mierlo</a>. Not only does it have a great last sentence but it also features  Amsterdam playing a rainy, melancholic side roll&#8230; Now stay tuned for today&#8217;s election results.</p>
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		<title>Posters in the City of Amsterdam</title>
		<link>http://www.stevekorver.com/2010/04/posters-in-the-city-of-amsterdam/</link>
		<comments>http://www.stevekorver.com/2010/04/posters-in-the-city-of-amsterdam/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 09:57:52 +0000</pubDate>
		<dc:creator>stevekor</dc:creator>
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		<guid isPermaLink="false">http://www.stevekorver.com/?p=2090</guid>
		<description><![CDATA[
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
    
  
  
Designer Jarr Geerligs  has taken pictures of over 1600 posters as seen on the streets of Amsterdam.   Nicely obsessive!
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			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-2091" title="postersofamsterdam" src="http://www.stevekorver.com/wp-content/uploads/2010/04/postersofamsterdam.jpg" alt="postersofamsterdam" width="375" height="500" /></p>
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<p>Designer <a href="http://www.jarr.nl/" target="_blank">Jarr Geerligs</a>  has taken pictures of <a href="http://www.flickr.com/photos/jarrgeerligs/collections/72157600076453547/" target="_blank">over 1600 posters</a> as seen on the streets of Amsterdam.   Nicely obsessive!</p>
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		<title>Ai ai ai Amsterdam</title>
		<link>http://www.stevekorver.com/2009/09/ai-ai-ai-amsterdam/</link>
		<comments>http://www.stevekorver.com/2009/09/ai-ai-ai-amsterdam/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 08:04:16 +0000</pubDate>
		<dc:creator>stevekor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Amsterdam]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.stevekorver.com/?p=1706</guid>
		<description><![CDATA[The local anti-vertrutting (&#8221;anti-frumpication&#8221;)  action group AI! Amsterdam,  who this summer successfully lobbied for the easing of terrace laws, has changed their logo after being threatened with legal action from the city since their  original logo was a  parody of  the I Amsterdam city marketing campaign. Hmm so not having a sense of humour is [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1708" title="iamsterdamlogoonmove" src="http://www.stevekorver.com/wp-content/uploads/2009/09/iamsterdamlogoonmove.jpg" alt="iamsterdamlogoonmove" width="450" height="324" />The local anti-<em>vertrutting</em> (&#8221;anti-frumpication&#8221;)  action group <a href="http://www.ailoveamsterdam.nl" target="_blank">AI! Amsterdam</a>,  who this summer successfully lobbied for the easing of terrace laws, has changed their logo after being threatened with legal action from the city since their  original logo was a  parody of  the <a href="http://www.iamsterdam.com/nl/visiting" target="_blank"><span style="color: #ff0000;">I Am</span>sterdam</a> city marketing campaign. Hmm so not having a sense of humour is good for the city brand?</p>
<p>These are complicated times we live in. It was all much simpler back in the 1970s. To entice more people to visit Amsterdam all you had to do was put out some posters cajoling long-haired  American targets to &ldquo;<a href="http://berthatheearthtruck.blogspot.com/2005/06/amsterdam-pocket-guide.html" target="_blank">Fly KLM, sleep in the Vondelpark&rdquo;</a>. Word of mouth did the rest.</p>
<p>And then there was the tourist board&rsquo;s <em>Get In Touch With The Dutch </em>campaign during the 1960s. This one just gets me all misty-eyed; those must have truly been the most innocent of times.</p>
<p>And for the last few years, it&#8217;s been I amsterdam. I can imagine it can work to help attract tourists and business.  I only start seeing red when  it peddles the  delusional idea that it <em>also</em> works to  unify regular Amsterdammers. It&rsquo;s as if the local government  actually believes that culture is not a grassroots phenomena but rather something that can be shoved down  our throats from the top down.</p>
<p>OK, it&rsquo;s easy to criticise. Marketing a city can&rsquo;t be easy. I certainly can&rsquo;t come up with anything better. &#8220;<em>Ich bin ein Amsterdammertje&#8221;</em> would probably generate the same confusion and controversy as JFK&rsquo;s grammatical gaffe, &#8220;<em>Ich bin ein Berliner&#8221;</em>. And &#8220;Handy Airport. Lotsa Coffeeshops&#8221;, while appealing to both the business- and leisure-minded, lacks a certain elegance.</p>
<p>I think I&rsquo;d just opt for golden oldies like &lsquo;Amsterdamned&rsquo; or &lsquo;Amsterdamaged&rsquo;. I regard these  lines as way more effective ambassadors.  After all, the visiting dope smokers of today may just hold our city&rsquo;s future in their hands. I figure it was mostly sentimental ex-hippies who invested in this city during the booming 1990s. They figured it would be a good excuse to come and visit a few times a year, and maybe recreate certain perfect relaxed coffeeshop moments from decades past. (And these investments  got the city thinking that they could get even more by  coming up with  that era&#8217;s  ho-hum city marketing ploys &#8212; &#8220;Gateway to Europe&#8221;   and &#8220;Capital of Inspiration&#8221; &#8212; that resulted in the building of lots of  new office space that today stands largely empty&#8230;).</p>
<p>Anyway&#8230; it was short-sighted to force  Ai! Amsterdam to change their logo. The city is losing  a perfect co-branding opportunity with a group that is both  grassroots and community-driven.</p>
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		<title>Brasserie Holland Casino chews down on own ass</title>
		<link>http://www.stevekorver.com/2009/09/brasserie-holland-casino-chews-down-on-own-ass/</link>
		<comments>http://www.stevekorver.com/2009/09/brasserie-holland-casino-chews-down-on-own-ass/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 13:01:47 +0000</pubDate>
		<dc:creator>stevekor</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Food]]></category>

		<guid isPermaLink="false">http://www.stevekorver.com/?p=1662</guid>
		<description><![CDATA[Here&#8217;s  a classic new example of an ad coming back to bite its advertiser in  their ass. As part of an ad campaign to promote Brasserie Holland Casino, full page ads were placed  that had  the chef  inviting the feared food critic Johannes van Dam of Het Parool to come and   try the food. [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1663" title="HCLogo" src="http://www.stevekorver.com/wp-content/uploads/2009/09/HCLogo.gif" alt="HCLogo" width="234" height="89" />Here&#8217;s  a classic new example of an ad coming back to bite its advertiser in  their ass. As part of an ad campaign to promote <a href="http://www.hollandcasino.nl/amsterdam/NL/Restaurant/De+Brasserie.htm" target="_blank">Brasserie Holland Casino</a>, full page ads were placed  that had  the chef  inviting the feared food critic <a href="http://www.stevekorver.com/writing/food-drink/talking-belly-to-belly-with-glutton-and-van-dam/" target="_blank">Johannes van Dam</a> of <a href="http://www.parool.nl/wca_digi/resto_home/313/home.html" target="_blank">Het Parool </a>to come and   try the food.  Van Dam  did  and gave it a <a href="http://www.parool.nl/wca_digi/resto_detail/313/71481/Brasserie-Holland-Casino.html" target="_blank">5.5</a> out of 10. He even wrote a long sidebar about the experience where he goes on quite poetically  about how truely terrible  it was (loosely translated): &#8220;The lobster soup looked beautiful but tasted like a drugstore counter&#8230; The terrine was attractive to  the eyes but an attack against the tongue.&#8221; Ouch. Usually it&#8217;s only the chef that gets fired after a review like this &#8212; but this time he might  bring down  a whole  ad agency down with him.</p>
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