Brasserie Holland Casino chews down on own ass

Here’s a classic new example of an ad coming back to bite its advertiser in their ass. As part of an ad campaign to promote Brasserie Holland Casino, full page ads were placed that had the chef inviting the feared food critic Johannes van Dam of Het Parool to come and  try the food. Van Dam did and gave it a 5.5 out of 10. He even wrote a long sidebar about the experience where he goes on quite poetically about how truely terrible it was (loosely translated): “The lobster soup looked beautiful but tasted like a drugstore counter… The terrine was attractive to the eyes but an attack against the tongue.” Ouch. Usually it’s only the chef that gets fired after a review like this — but this time he might bring down a whole ad agency down with him.

Tags: Advertising, Food